SERVICE

Service Overview

EC Purchase Data Platform

Qualitative Insight and Data Storage Platform

JP
EN

SERVICE- MINEDS for INSIGHT DATA

QualitativeInsightand


DataStoragePlatform


Patented

  • SERVICE OVERVIEW

  • Previous qualitative research

  • How Our Service Workss

定性調査

Discover deeper insights by gathering qualitative research data

Conduct in-depth group interviews online using our comprehensive, patented online system. By accumulating video footage of the interviews and AI-automated transcripts on the platform, you can share interviews internally to discover deeper consumer insights.

TRADITIONAL

Previous qualitative research

- EX

Offline research requires time-consuming coordination.

- EX

Standard web conference systems are hard to use.

- EX

Research is left undone and important insights are not internally shared.

これまでの定性調査

HOW IT WORKS

How Our Service Works

An online interview system developed in-house that allows interviews to be conducted remotely

STRUCTURE 01

An online interview system developed in-house that allows interviews to be conducted remotely

We have always worked with online interviews. Our experience and know-how has made it possible to create a powerful and unique patented system with which you can conduct online interviews as naturally as you conduct offline interviews. Moreover, a video upload function allows you to present videos seamlessly, with no transition to video-sharing sites.

01
Internally reviewing and sharing interview content and insights about accumulated data

STRUCTURE 02

Internally reviewing and sharing interview content and insights about accumulated data

Many departments of major companies conduct qualitative research, but they do not often share their data. By using our data-accumulating platform, you can easily share interviews to facilitate the discovery of deeper insights. You can view the videos without downloading them, minimizing risks to privacy.

02
AI automatic transcription with a low rate of recognition errors

STRUCTURE 03

AI automatic transcription with a low rate of recognition errors

Our speech recognition AI specializes in Japanese, allowing us to reduce the number of recognition errors by more than 60% of the number that is characteristic of transcription services provided by foreign companies. You can use this automatic and highly accurate transcription in conjunction with our data storage to smoothly share interviews.

03
独自のデジタルマーケティングで最適な調査パネルを獲得

STRUCTURE 04

Automatic generation of interview summary reports in 30 minutes

Research companies often have survey panels that include point-getters: participants who come from websites that reward users with points. To ensure that our own survey panels are more representative of the general consumer, we use widespread digital marketing to acquire panel members.

04
質の高いモデレーターを確保

STRUCTURE 05

High-quality moderators

Our moderators specialize in qualitative online research. They conduct interviews that bring out the true feelings of panel members. Our strength is the quality of our research, which is recognized by many top clients. See our case studies below.

05

CLIENT

People choose us for a reason.

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